LEES-based Cornerstone Design and Marketing is helping to create a buzz for Manchester's Bee in the City public art trail and events this spring and summer.

The agency has been a hive of activity since being tasked with developing a bespoke content-managed website to promote the exciting project which features over 80 giant bee sculptures created by professional and emerging artists at locations across the city.

Bee in the City has been put together by Wild in Art and Manchester City Council.

The aim is to showcase creativity, education, civic pride and the city’s landmarks to residents and visitors alike, boosting engagement, community cohesion, visits, business and tourism.

The Bee in the City website, beeinthecitymcr.co.uk, puts user-experience (UX) to the fore with easy navigation and clear calls-to-action.

The website is also mobile-optimised and utilises Google API integrations and social media integrations to provide a positive user-journey.

It displays information about the sculpture trail, sponsors, artists, events, news and contacts.

Cornerstone developer Mubarak Panti said: “The website is a bespoke-built, handcrafted Wordpress website which utilises high levels of customisation.

"This helps to enhance the website’s functionality whilst make using user-experience clean, simple and enjoyable for both the web visitor and administrator.

"The site was launched on our dedicated web server which is built for speed and handling high volumes of traffic. We’ve also integrated HTML5 and CSS techniques that make for a fun and polished experience, reflecting the energy and ethos of the events."

Cornerstone graphic designer Nicola Adamson also worked on the website structure with brand assets from Wild in Art. She helped create an engaging, clearly designed and consistent website making for great user-experience.

Bee in the City - symbolising the worker bee featured in Manchester's cost of arms - is described as one of Manchester’s biggest-ever public art events with a calendar of activities planned.

It also supports the Lord Mayor of Manchester’s We Love MCR Charity.

Cornerstone has previously worked for Wild in Art on a variety of projects across the UK and in New Zealand, and a website for the Snowdog Art Trails.

The Snowdog character is the canine pal of The Snowman, created by book author and illustrator Raymond Briggs and also featured in TV and films.