AN enterprising mum turned a popular breakfast cereal into a unique heart-warming fundraising opportunity for sports mad families.

Filmmakers settled on an isolated Saddleworth bus shelter as a location for TV commercial featuring Ready Brek after meeting Jane Dronsfield.

She lives with her family in a dramatic countryside location near the shelter on the A62 Oldham-Huddersfield road at Dobcross.

“Earlier this year, I received a knock on the door from a company searching for a location for the new Ready Brek advert,” she explained.

“Initially they were looking for parking off the A62. However, the conversation progressed to using our house as a host location to house the camera crew, make-up, wardrobe and everyone else who was involved in the shooting.

“The main concern was keeping the elderly actress warm and dry between takes,”she said.

At the time Jane, who has twin daughters, was raising money for a Family Fund to support the families of the Commonwealth Games qualifiers from the City of Manchester Swim Team to make the journey to the Gold Coast in Australia to support their loved ones.

“It was a big ask for some families. So I suggested the money the film company were offering as a location fee was donated to the fund — and they were delightedly oblige.

“I soon realised they needed feeding as well and they had a budget so I saw another opportunity to get a further contribution to the fund.

“I agreed to lay on a full English breakfast for the entire cast and crew in exchange for a larger donation!”

The crew set up pop-up gazebo’s at the side of the bus stop, sprayed some fake snow on the wall and filled hot water bottles for the cast to sit on.

The hair, make-up and costumes team laid out their equipment in Jane’s dinning room for selection by the actors and actress. And large screens were erected in her lounge to monitor filming for the advertising client and producer.

The 30 second advert which is currently being transmitted nationwide, shows a man leaving home after eating Ready Brek and bus passengers cuddling up to him to stay warm at the shelter.

“In all, we raised £3750 for our families which helped enormously to fund their trips, ” said Jane proudly.

Rhiannon Lewis, Managing Partner of The Gate Films, said:"Our team really enjoyed shooting this commercial in Saddleworth.

“Jane was a great help to the team keeping us warm and welcomed during the cold weather and idyllic bus stop location.

“It has also been a pleasure to witness the locals sharing the love for the bus stop with images recreating the scene!"