WHY just have red when there's a whole spectrum of colour to choose from - enter Morrison's Valentine's Day Rainbow Rose!

Their Oldham store will be selling the new bloom - dubbed one of the UK's most colourful flowers - to celebrate "all love" on February 14.

The Rainbow Rose has been designed so that anyone can give it to anyone else and is now available in the Hollinwood Avenue outlet. The rainbow is used worldwide to symbolise Pride in the LGBTQ+ community.

Morrisons have partnered with LGBTQ+ youth homeless charity The Albert Kennedy Trust to launch the rose with 50p per rose sold to be donated to the charity, which provides safe homes and support to young people who identify as lesbian, gay, bi or trans.

The charity was selected by the supermarket’s LGBTQ+ network.

Developed by Morrisons florists, the roses have been dyed so that each petal displays the colours of the rainbow.

To do this, florists cut the rose stems and dip each part into a different coloured water - which are absorbed by the flower to turn each petal into a different vibrant colour - including blue, yellow, green, violet and pink.

Carrie Reiners, director of fundraising from The Albert Kennedy charity said: “We’re delighted to partner with Morrisons on their Rainbow Rose campaign for Valentine’s Day.

" As the national LGBTQ+ youth homelessness charity, we are always looking to raise awareness and raise vital funds to support the work we do to provide safe homes and support to young people who face homelessness - just for being brave enough to come out to their families and communities.”

Morrisons are selling red roses for £2 for one and £5 for a dozen.