As businesses in Falmouth get ready to begin reopening after coronavirus lockdown the town has a new logo to reflect the hope being felt.

The town's logo, used in its marketing and to promote Falmouth as a destination to the rest of the country and around the world, now has a rainbow added to its original flags and sails.

Richard Wilcox, Falmouth Business Improvement District (BID) manager, said: “In light of the current situation, we have undertaken work on the Falmouth destination logo.

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"We wanted to refine Falmouth’s brand narrative but also include a symbol of hope and inclusivity in difficult times.

"It is naturally heavily inspired by the rainbow that has become a symbol of hope and support for the NHS and key frontline workers throughout the pandemic.

"Creating this logo is our little way of engaging and showing our gratitude, support and hope for all who need and deserve it during these unprecedented times.”

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He encouraged businesses in the town to use the logo on their literature, email sign-offs, marketing and social media, adding: "This will very much be part of our collective and collaborative approach, so we hope for plenty of engagement and sharing amongst Falmouth’s diverse business landscape.

"The intention is to present current and immediate future comms, engagement activities, schemes, initiatives and events under the newly styled ‘Rainbow Spirit of the Sea’ logo.

"We also plan on launching a community-inspired digital and social campaign rolled out over the coming weeks.”

The new Falmouth logo can be found in a detailed online business re-opening toolkit created by the BID to help businesses with as much support and advice as possible.

This toolkit will be monitored and revised as new information becomes available and can be viewed and downloaded from www.falmouth.co.uk

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The logo is a reflection of how the Falmouth community pulled together in recent weeks, despite facing unknown challenges in light of the Covid-19 pandemic.

Some examples of this are Falmouth-based Concept Shed who, together with Dufort Associates in Wadebridge, started mass producing PPE equipment for care workers and Robin Markland and his Facebook group ‘Community Heart’, who are making sure local vulnerable people appealing for help with vital day-to-day tasks, like picking up prescriptions from the pharmacy, are helped by the community.