THIS week health bosses announced that paying people to lose weight would be beneficial to fight the obesity crisis.

And according to Oldham council’s figures, 66.4 per cent of the town’s population are obese.

The percentage of adults classified as obese or overweight suggests that Oldham is ranked fourth worst in Greater Manchester.

But this could all change following Nectar points loyalty scheme founder Sir Keith Mills’ new incentive. He is set to advise ministers on how to use incentives and rewards to create healthier diets and more physical activity.

According to Public Health England, Oldham’s residents eat fewer daily portions of fruits (2.53) and vegetables (2.41) than the national average (2.65, and 2.7, respectively).

Dr Alison Tedstone, chief nutritionist at Public Health England, said: “Living with obesity can have a devastating impact on people’s health and wellbeing in so many ways, not least its link this year to the increased risk from Covid.

“This investment will greatly boost services for adults struggling with their weight and raising the profile of our Better Health campaign will help to support more people to make healthier choices.”

This week the prime minister Boris Johnson said that support needs to be given to those trying to shift the extra pounds.

He said: “Losing weight is hard, but making small changes can make a big difference.

“If we all do our bit, we can reduce our own health risks – but also help take pressure off the NHS.

“This funding will give extra support to people across the country who want to lose weight too.”

According to statistics if you are obese you are more likely to die from covid.

Health Secretary Matt Hancock added: “The urgency of tackling obesity has been brought to the fore by evidence of the link to an increased risk from Covid-19, it’s vital we take action on obesity.”