Hundreds of people across Greater Manchester are set to be trained in digital marketing skills and fast-tracked into well paid job roles through the launch of two new training programmes.

Greater Manchester Combined Authority (GMCA) has awarded contracts to The Fearless Academy and The Data & Marketing Association (DMA) as part of the Skills Bootcamps programme, funded through the Department of Education’s National Skills Fund. Fearless Adventures has been granted £499,928 to run skills bootcamps, while DMA has been awarded £154,427.

Both organisations will deliver free digital marketing training designed with employers to help residents to gain vital new digital skills and offer accessible routes into employment with local businesses. In addition, those who complete the training will be guaranteed interviews for real job roles helping businesses to close the digital skills gap.

Cllr Eamonn O’Brien, Greater Manchester’s lead for Education, Work, Skills, Apprenticeships and Digital, said: “We are eager to see businesses and individuals sign up for Skills Bootcamps to take advantage of a truly great opportunity, especially unemployed or low-income workers, or those who are looking to make a career change.

“The programmes create clear routes to future-proofed, skilled, and well-paid careers. Everyone taking part will be provided with a range of different pathways tailored to their interests, and employers will get recruits with the skills they need.

“Accessible, affordable training is a crucial weapon in the fight against the cost-of-living crisis as we strive for a better post-covid future. This programme will help residents to access those opportunities and take control of their futures.”

For more information about Skills Bootcamps visit the GMCA website at www.greatermanchester-ca.gov.uk